It's been a busy time around the Bibulo.us homestead, so we apologize to our gin-loving friends for the delay in telling you about the launch party for Beefeater's new super premium gin, 24, which was held back in April.
Thanks to the worldwide revival in classic cocktails - particularly in cities like London, New York, and San Francisco - interest in gin is on the rise. "Gin is back and that's a great thing," said the creator of this newcomer with a prestigious pedigree.
24 is a classic London dry gin with a slight tannin sensation or taste on the finish. It's named for the 24 hours during which the botanicals steep prior to distillation. It's great in a simple Martini presentation like the one we were treated to in which it was augmented with Lillet Blanc and orange bitters.
Brand ambassador Jacques Bezuidenhout introduced master distiller Desmond Payne for some of the background on this new gin. Mr. Payne has been distilling gin for over four decades, first at Plymouth and then at Beefeater, and is arguably the most experienced gin distiller in the world. For most of his career he's been focused on maintaining consistency in traditional recipes (dating to the 1790s and 1860s respectively), so the creation of a totally new gin which honors the past but forges new ground was a special treat.
24 has three additional ingredients beyond Beefeater's usual ones (juniper, of course, plus Seville orange peel, almond, coriander seed, orris root, angelica root, liquorice, lemon peel, and angelica seed). Grapefruit peel adds additional citrus complexity, while Japanese sencha tea and Chinese green tea bring fresh aromatic notes. This range of botanicals provides the flavor of gin and, as Mr. Payne put it, "If there is an art in terms of gin, it's getting balance in terms of flavor."
He did not set out to make a flavored gin; his firm belief is that all botanicals used in making gin should be decent, honest, and needed. His views are traditional: "The bitterness in gin should come from juniper in my opinion."
He had tried green tea as a mixer with gin in the past - on a journey where good tonic water was not available - and that plus the tea merchant history of the father of Beefeater distillery founder James Burrough inspired him to experiment with tea in exploring alternative botanicals for this new gin. Green teas were the ones that really worked well to provide the fresh aromatic notes he was seeking. It took a lot of experimentation to find the perfect blend: "The moment you change one thing in a recipe, you totally change the balance." Two years of trial & error and two tasting panels of gin experts later he had it. The final addition was the Japanese sencha tea to bring more dimension on the aromatic side with its grassy, hay notes.
If you're seeking a traditional London dry gin with a bit of something extra going on, 24 will serve you well. It is understated and elegant, with a beautiful bottle. All class and just a touch of whimsy (take a peek through the swirl on the lower front of the bottle to see a raven of the Tower of London!), rather like its justifiably proud creator.
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